E.ON Energie Romania will allocate, in the next five years, 40 million euro in digital solutions, including projects supported by artificial intelligence, with the objective of developing interaction with customers, understanding their increased need for fast, simple and as intuitive as possible services.
“We want to take the customer experience to the next level. Therefore, we will invest almost 70% more by 2030 than in the last five years to develop digital services and virtual assistants that help us be closer to people. The next step is the use of artificial intelligence that not only responds, but also acts efficiently for the customer,” says Claudia Griech, CEO of E.ON Energie Romania.
The first results will be visible starting this year, with the implementation of virtual assistant solutions based on artificial intelligence in the E.ON Myline platform. Customers will have access to personalized information in real time – from bill explanations to consumption and balances – including functionalities dedicated to prosumers.
With approximately 1.6 million active accounts and 2.34 million consumption points managed, Myline is already one of the most important digital interaction points between E.ON and its customers. Approximately 1.9 million electronic invoices are issued through the platform every month, and the use of the service is constantly increasing, especially on mobile devices.
The level of user satisfaction confirms this trend: over 84% of those who use the mobile application appreciate the available functionalities, the speed of operations and the easy access to personalized information and offers.
In the coming period, the E.ON digital ecosystem will be expanded by integrating the E.ON Drive application into the Myline platform. E.ON has already exceeded the threshold of 700 private charging points for electric vehicles, installed in 39 counties, and the location of the stations is available online and in the dedicated application.
Another strategic project under development is the Sales Platform, which will allow customers to directly contract the energy solutions offered by E.ON online, in a simplified and completely digital process.
At the same time, AI Search E.ON – the first intelligent search tool developed by an energy company in Romania – provides answers in just a few seconds, being constantly updated to provide relevant and current information.
Investments in digitalization directly contribute to business growth: E.ON’s customer portfolio increased by over 6% between 2020 and 2025, and the number of those using solutions such as photovoltaic systems, heat pumps, condensing boilers or charging stations exceeded 110,000.
Looking to the future, E.ON continues to invest in advanced technologies, including artificial intelligence-based systems capable of not only providing information, but also taking over and resolving certain customer requests, contributing to an increasingly efficient and personalized digital experience.
