The Bosch Group ended the fiscal year 2025 with consolidated sales of 2.9 billion lei (570 million euros) in consolidated sales to third parties in Romania, registering a steady increase of around 9 percent in lei (7.6 percent in euros), despite difficult market conditions. Total net sales of 11.7 billion lei (2.3 billion euros) recorded in Romania, including sales of unconsolidated companies and domestic deliveries to affiliated companies, registered a slight decrease of 1.8 percent compared to the previous year.
“Bosch Romania has once again demonstrated its resilience, recording a stable performance, despite market difficulties and economic uncertainty in fiscal year 2025,” said Dan Lăzărescu, CEO of Robert Bosch S.R.L. and the Bosch Group representative in Romania. “This achievement is a direct result of our strategy focused on digitalization and innovation and the outstanding dedication and adaptability of our employees in all operations. Beyond its business operations, Bosch today represents a trusted partner of Romanian society, a contributor to local communities and a top employer.”
As of December 31, 2025, Bosch had around 9,900 employees in Romania, a slight decrease of 4 percent compared to the previous year. Bosch invested around 176 million lei (35 million euros) in Romania in 2025, mainly in the development of its plants in Cluj and Blaj. While navigating the turbulence affecting the global automotive industry and adapting to increasing price pressure, Bosch remains committed to the local market. To strengthen its future competitiveness, Bosch will continue to develop its local expertise, with a strong focus on shaping the key trends of digitalization and automation in Romania. In the first quarter of 2026, Bosch managed to maintain its sales at a level roughly similar to the previous year. In Romania, the company had a positive start to 2026, recording a slight increase in sales compared to the same period in 2025.
Engineering Center in Cluj: an innovation pillar in the global Bosch network
The Bosch Engineering Center in Cluj, founded in 2013, an innovation pillar within the company’s global network, plays a key role in the ongoing transformation of the mobility sector. With a highly qualified team of around 1,500 employees, the center leverages its extensive expertise in software, hardware, mechanical and reliability engineering, as well as in project management. The center develops innovative solutions and services based on data and artificial intelligence (AI), with applicability in areas such as automated driving, electric and connected mobility. By working closely with other Bosch engineering locations and the Bosch factory in Cluj, the center offers unique solutions to customers worldwide. It is a key element of Bosch’s intellectual property portfolio, developing over 100 inventions annually. In addition, as part of Bosch’s long-term commitment to Romania, the center has developed three master’s programs and four university courses, in collaboration with the Technical University of Cluj-Napoca and the Babeș-Bolyai University in Cluj-Napoca.
Looking ahead, the center is strengthening its competitive advantages. In this regard, it is adapting its operating model to increase its agility and continue to offer the distinctive and valuable solutions that its customers expect globally.
Focus on innovation, digitalization and sustainability in production
Since the start of production in 2013, the Bosch Cluj plant, a key hub for high-quality electronic control units, has delivered more than 550 million units to international customers. The plant is accelerating its digital transformation by integrating AI, supported by dedicated internal training programs designed to develop employee skills for more efficient, data-driven decision-making. The focus on AI, along with state-of-the-art automation, such as automated guided vehicles (AGVs) and collaborative robots, directly contributes to improving quality, efficiency and creating a safer working environment. In addition, sustainability remains a central pillar of operations at the Cluj plant. In 2025, its photovoltaic system covered approximately 11 percent of the total electricity needs, while heat recovery systems provided approximately 54 percent of the site’s heating needs, complemented by a modern waste management system that achieved a recycling rate of approximately 77 percent. Furthermore, as a pioneer in workforce development, the factory is investing heavily in education, currently supporting over 300 students through its Dual School program and launching the new EU-co-funded “Boschool” project, which will offer structured internships for 255 students annually, thus strengthening the bridge between education and a highly qualified career.
In 2025, the Bosch production site in Blaj strengthened its strategic, future-oriented role through key initiatives in digitalization, sustainability and efficiency. The factory continued its digital transformation by implementing the Optical Inspection System (OIS), an AI-based logistics solution that significantly improved the accuracy of deliveries to customers. Furthermore, considerable progress was also made in terms of energy efficiency: for example, by modernizing the air handling units alone, electricity consumption was reduced by 40 percent. Looking ahead, the factory plans to expand its green energy production by installing a new photovoltaic system in 2026, with an estimated annual production of 2,000 MWh. Investment in future talent also continued through dual university education programs, in partnership with local institutions such as the “1 Decembrie 1918” University of Alba Iulia.
Starting in 2025, the industrial technology activities in Blaj began operating under the new legal entity, Bosch Rexroth S.R.L., a transition that allows the division to operate more efficiently on the Romanian market. The new entity marked its first year with significant achievements, including expanding the industrial hydraulics product portfolio from 10,000 to 40,000 product codes and celebrating a major production milestone of one million pieces in this division. In addition, the company’s commitment to sustainability was awarded first prize in the Health, Safety and Environment category for its “optimized packaging” initiative in an internal competition.
Bosch in Timisoara: Focus on technology and operational excellence
In 2025, the Bosch Business and Technology Solutions Center in Timisoara strengthened its strategic role, providing high-value services to the Bosch Group and external customers through its two legal entities: Bosch Service Solutions and Bosch Global Business Services. Bosch Service Solutions strengthened its position as a key technology partner, focusing on two main pillars: expanding its software development capabilities to support customers’ digital transformation and accelerating process automation. Leveraging a comprehensive portfolio of over 105 technologies – including AI, robotic process automation (RPA) and workflow coordination solutions – the division offers scalable and efficient solutions, aligned with the dynamic needs of the industries it serves.
In parallel, Bosch Global Business Services continued to act as a strategic partner within the Bosch global network, focusing on providing reliable and efficient services. The Timisoara teams focused on increasing productivity through digitalization, process optimization and standardization initiatives. The continuous focus on operational and customer excellence is reflected in a consistently high level of satisfaction, with a score of 4.76 out of 5.
Furthermore, the center reaffirmed its strong commitment to the local community by participating in prestigious initiatives such as TIMOTION and the ArtEncounters Biennial, launching the “Community Garden” project in local high schools and strengthening its educational partnerships.
Business development in Romania
In the Mobility business sector, Bosch’s Mobility Aftermarket division set a new sales record in Romania in 2025. This success was driven by strengthening relationships with strategic distributors and attracting car workshops through dedicated programs, such as the eXtra loyalty platform (extra-premii.ro), where workshops and spare parts stores can accumulate rewards. The Bosch Service network has also expanded to over 98 workshops, being highly appreciated for its professionalism and technical expertise. For 2026, the division aims to accelerate its development by expanding its product portfolio and digital solutions, with ESI[tronic] software playing a central role. A key objective will be to grow the car workshop ecosystem, by strengthening the established Bosch Car Service network, and by developing the new flexible “Workshop Partner” concept.
In the Building and Energy Technology business sector, the Bosch Home Comfort division had a solid start to 2025, recording significant growth in the residential and commercial HVAC segment, despite a market downturn in the second half of the year. This performance was supported by strong development in the air conditioning segment and an increase in market share in wall-mounted condensing boilers. A milestone for the division was the integration of the Hitachi commercial HVAC business (light commercial segment), the largest acquisition in the company’s history. This strategic move positions Romania as a pilot country in the South-Eastern Europe region. Looking ahead to 2026, the division will continue to focus on growth, supported by an expanded portfolio and offering an excellent customer experience.
In the Consumer Goods business sector, the Bosch Power Tools division recorded a slight increase in sales in 2025, despite a competitive business environment and stagnation in the construction sector. A highlight of the year was the launch of the EXPERT range, a significant step forward in product performance, power and durability. This new range includes innovations such as the world’s most powerful 18V drill and the fastest 18V dual parallel charger, confirming Bosch’s commitment to professional-level innovation. For 2026, the division aims to strengthen its market position by focusing on end-user needs, with a particular emphasis on the home and garden segments, and will continue to encourage direct dialogue with users through events such as the Bosch Pro Tour.
In addition, BSH Electrocasnice, which has sold over 8 million appliances on the Romanian market since 1999, maintained its leading position in key categories in 2025, supported by the superior quality of its products and the focus on digitalization and connectivity, through the Home Connect application. In 2026, BSH will focus on expanding its small household appliance portfolio, including robot vacuum cleaners and hot air fryers, as well as modernizing its large household appliances by increasing energy efficiency and improving design.
In the Industrial Technology business sector, the Bosch Rexroth sales division maintained its performance in 2025, navigating a challenging environment marked by volatility and cost pressure. The division also celebrated 25 years as part of the Bosch Group, a period defined by innovation and technological expertise. Looking ahead to 2026, Bosch Rexroth will continue to leverage its network of certified partners, a key success factor that provides customers with fast access to solutions, local support and technical expertise.
Bosch Group: Outlook for 2026 and strategic path
Against the backdrop of geopolitical tensions and trade barriers, the Bosch Group intends to leverage the growth prospects in its global markets with all its innovative strength in the 2026 financial year. The initial investments required in strategic areas of the future are expected to remain at the high level of previous years. In 2025 alone, Bosch dedicated around 12 billion euros to research and development investments as well as capital expenditures. The technology and services provider expects sales growth of 2 to 5 percent and an operating EBIT margin of 4 to 6 percent for 2026. “As a global technology leader, we are committed to shaping the trends in automation, digitalization, electrification and artificial intelligence, as this paves the way for profitable growth for our business,” said Stefan Hartung, Chairman of the Board of Management of Robert Bosch GmbH.
Despite considerable challenges, Bosch managed to achieve sales revenue of 91.0 billion euros in the 2025 financial year, a slight increase compared to the previous year (2024: 90.3 billion euros). After adjusting for exchange rate effects, this amounted to an increase of 4.1 percent. The operating EBIT margin of 2 percent was below the previous year’s level (2024: 3.5 percent). The structural and personnel adjustments required to increase long-term sustainability had a considerable negative impact on the result, in the form of provisions of 2.7 billion euros. “Bosch can build the future – even under unfavorable conditions. 2026 will be a year of progress,” said Hartung. In terms of innovative strength, Bosch is one of the strongest industrial companies in the world and, with around 6,300 patents in 2025, one of the most prolific patent applicants in Europe. Hartung sees strengthening its innovation leadership as a key success factor for developing the business and implementing the company’s 2030 strategy.
