ABB Romania has opened a new chapter in the promotion of home automation technologies with the launch of a strategic partnership with premium furniture showroom Kuziini in Bucharest. The collaboration marks a first in the Romanian urban landscape, offering visitors the opportunity to experience first-hand the latest smart home innovations in a space where high-class design meets cutting-edge digital solutions.
The new showroom located at 63 Unirii Boulevard becomes a demonstration and education platform for ABB solutions for the residential space, in a global context where the demand for automation and connectivity is becoming increasingly dynamic. Estimates indicate that the adoption of smart home technologies in Romania will reach 69.5% in 2025 and increase to 87.1% by 2029, confirming the trend towards more efficient, safer and easier to control homes.
At the heart of the ABB experience is the ABB-free@home® system, capable of managing lighting, access control, occupancy detection and climate control, creating a personalised ambience and increasing the energy efficiency of the home. Furthermore, the ABB Welcome IP solution enhances security with an intelligent access control system. These technologies not only simplify everyday life, but also offer the possibility of easy integration with other smart devices, in particular through interoperability with the Samsung SmartThings platform.
“At Kuziini, visitors can experience first-hand ABB’s smart home solutions that transform everyday life – making homes more intuitive, efficient and connected. This showroom demonstrates hands-on how smart technologies can seamlessly improve comfort, safety and energy performance,” said Mioara Brașoveanu, Vice President Commercial, Electrification, ABB Romania.
This initiative marks a clear direction in ABB’s efforts to deliver customised solutions for the residential segment, with a focus on digitisation, sustainability and enhanced end-user experience. The showroom is not just an exhibition space, but a functional laboratory of the home of the future, where every element – from furniture to HVAC systems – is part of an integrated control and efficiency network.
“The partnership with ABB has enabled us to significantly improve the performance and efficiency of the entire showroom, ensuring that every visitor not only benefits from a premium design, but also from an environment optimised for their comfort and safety. ABB’s solutions, which include advanced energy control and home automation systems, ensure that all equipment works in perfect harmony, improving not only the user experience but also the environmental impact by reducing energy consumption and carbon emissions,” said Mădălin Tomescu, Founder of Kuziini.
At a time when energy efficiency and connectivity are strategic priorities in the transformation of the housing market, ABB and Kuziini propose an integrated, publicly accessible vision of what tomorrow’s homes can look like – smart, sustainable and fully customisable.
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 105,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
Kuziini redefines premium furniture by integrating smart home technology, offering innovative solutions that combine sophisticated design with smart functionality for a connected lifestyle. With an extensive portfolio dedicated to the residential, office and HoReCa segments, the brand offers personalized solutions that combine innovation, functionality and sophisticated design. Focused on creating immersive experiences, Kuziini redefines the interaction between people and their living space, emphasizing refinement, efficiency and intelligent connectivity.