Reveal Marketing Research conducted a nationally representative study to measure the perceptions and attitudes of Romanians regarding the importance of the energy efficiency of the houses they live in, while tracking their evolution compared to the similar study conducted in 2022.
Thus, 80% of Romanians appreciate the value of a home by the value of maintenance costs, and energy efficiency is a main factor of the ideal home for 67% of Romanians.
At the same time, 84% of Romanians believe that the masonry materials used in the construction of the house favor maintaining thermal comfort during the cold or hot season, and 56% of the construction specialists reason that they choose to use BCA in their works thanks to its high insulating properties.
The energy efficiency of a home is increasingly present in the mentality of Romanians
According to the results of the study conducted by Reveal Marketing Research, the level of concern regarding utility costs remains extremely high this year as well, with 67% of Romanians being concerned about the price of electricity, and 64% about natural gas costs. So, in the context of rapidly increasing maintenance costs, they represent the third most important attribute (80%) when consumers assess the value of a home, after price (86%) and durability (81%).
Reducing energy costs is one of the most important advantages of an energy efficient house, and if we refer to utility bills, from the total sample, 39% of Romanians declare, referring to last winter, that they are very satisfied with the average value of monthly heating bills, 8 percent more than last year’s assessment. A significantly higher percentage is observed among respondents whose home has BCA as the main masonry material (56%).
Masonry materials can contribute significantly to the thermal insulation and energy efficiency of buildings
If we refer to maintaining optimal thermal comfort in the home, most of the Romanians believe that the insulation of the walls (87%), the windows and the roof (87%) and the masonry materials used in construction (84%) are the elements that favor the maintenance of heat in House.
Turning our attention to the masonry materials, we notice that 6 out of 10 Romanians believe to a large and very large extent that BCA is an energy efficient masonry material, to a significantly greater extent those who have built in the last two years a house or who are in the process of building a house (69%) and those aged 25-34 (66%).
According to the specialists, the thermal insulation materials are the ones that favor to the greatest extent the maintenance of heat in winter and coolness in summer (88%), while the masonry materials used in construction register a score of 78%. Moreover, 56% of them declare that one of the main reasons why they prefer to build with BCA is the good energy efficiency of the material, a percentage that registers a significant increase compared to last year (49%).
“As we observed from our study, an energy-efficient home is closely related to the quality of its construction. A home like this is more than just a shelter over your head, it’s a wise investment in long-term comfort, savings and the environment. Of course, for most Romanians an energy-efficient house translates directly into lower utility bills, this being a normal reaction considering their dissatisfaction with the general increase in prices in recent years and the strong impact of inflation on their budgets and level of living,” said Marius Luican, CEO of Reveal Marketing Research.
In the Romanians’ view, the ideal house combines comfort and functionality with energy savings
Romanians want energy-efficient homes, the ideal home having as its main characteristics durability (69%) and energy efficiency (67%). Compared to 2022, there is an increase in the desire to live in an energy-efficient house in the future, with the percentage increasing by 13% (vs. 54% in 2022).
The difference is that men believe to a greater extent that an ideal home should be energy efficient (72% vs. 60% in the case of women), as well as those aged 35-44 (82%). Therefore, choosing an energy-efficient house becomes a priority for Romanians who want lower bills and increased thermal comfort in the home.