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Professional Development in Energy – WU Executive Energy Expert (20-24 October, 2014)

6 May 2014
energynomics and WU Executive Academy (part of Vienna University of Economic and Business) launch an innovative professional development program specially designed for executives in the Romanian energy industry – WU Executive Energy Expert.

The program will help mid to top experienced managers to better understand energy related matters that are not typicaly studies in classic management courses. After attending this course, the participants will grasp a wider perspective on their current activity and will be able to imediately generate real value for their companies.


  • study and extend your network
  • prestigious lecturers
  • WU issued participation certificate
  • printed & electronic materials

Executive Energy Expert is a unique product on the Romanian market offering an integrated approach to issues regarding energy industry: current trends & changes in the Energy sector, Energy Economics, Negotiation, Energy regulation with focus on recent EU directives.


Enter the competition for a WU Executive Energy Expert Scholarship

Every day we shall have a different distinguished lecturer addressing in-depth one of the above topics. These are recruited from the WU Executive Academy top ranked teachers, people with extensive experience in the industry. The class will be in English and will take place 8 hours each day, from 20 to 24 October 2014.

Program Description

The 5-day program will include specific training within local premises. The current program follows closely the quality of the MBA Energy Management of the WU Executive Academy. Also, the attendants will be carefully selected, considering cultural and academic background, skills and work experience.

The qualifications obtained by following the program will be certified by a special diploma, issued locally and endorsed by WU Executive Academy. WU Executive Academy will ensure content for the printed and electronic materials and annexes.

Location: Bucharest
Calendar: 20-24 October 2014


Jonas F. Puck

20 October 2014 – Current Trends & Changes in the Energy Sector
Prof. Dr. Jonas Puck
Professor of International Business, Vienna University of Economics and Business

  • A historical perspective on energy supply and demand on global scale
  • Future supply across energy sources
  • Future demand across energy sources
  • Implications for energy companies

Jonas Puck: “There is expansion across all types of energy”


Martin Schwarzbichler

20 – 22 October 2014 – Energy Economics
Dr. Martin Schwarzbichler
Head of Finance & Projects OMV Gas & Power, Austria

  • “Big picture” of energy economics and its place within the energy industry developments
  • Energy value chain: upstream (exploration & production), midstream (transportation, storage) & downstream (supply, trading, distribution)
  • Commercial & contractual situations along the entire value chain (e.g. evaluation of flexibility, evaluation of contractual mechanism in energy industry)
  • Market entry & exit strategies (e.g. measurement of exposure, setting-up & monitoring of an asset portfolio, measurement of risk & return)
  • Energy project business cases along the entire value chain (e.g. analysis & evaluation of investment projects, investment decision analysis, make-or-buy-decisions)

Daniel Donahey

23 October 2014 – Negotiation
Daniel Donahey
Business Trainer & Coach

  • Know-how and tools for planning and conducting sales negotiations (e.g. win-win negotiation)
  • Negotiation strategies, tactics and techniques
  • Managing resistance and answering tough objections
  • Planning for, offering and asking for, and receiving important concessions
  • Culture difference – How to recognize and include them into planning, messaging and closing

Gert Brunekreeft

24 October 2014 – Energy Regulation with Focus on recent EU directives
Prof. Dr. Gert Brunekreeft
Professor of Economics, Jacobs University Bremen; Director, Energy Institute Bremen

  • Economic policy-oriented viewpoint on infrastructure investment:
  • Transmission network and interconnectors (gas and electricity)
  • Hurdles for effective investment
  • Policies to promote infrastructure investment
  • Smart grids
  • Smart grids and the market: roles & responsibilities
  • Investment & innovation policies (Network, Smart Meters, ICT)


WU Executive Academy, Vienna University of Economics and Business
Vienna University of Economic and Business (WU) was founded in 1898. It is Europe’s largest business university and enjoys an excellent international reputation based on over a century of experience. The WU Executive Academy provides access to the expertise of some 700 faculty members and countless experts in over 200 partner universities worldwide.

International Accreditations and Landmark Quality Standards
The WU Executive Academy is one of only a very few executive education providers to hold sought-after accreditations from both EQUIS (European Quality improvement system) and AMBA (Association of MBAs), two of the most prestigious international accrediting bodies. The Financial Times ranks the Executive MBA of the WU Executive Academy as #5 in German-speaking area, #15 in the EU and #46 worldwide. is the sole on-line platform dedicated to the energy sector in Romania that serves both as a news channel and a business to business gateway. Updated hourly, brings a new color to the industry by keeping you connected to news and changes in the economic, political and legislative environment. By accessing the business profile link, you will find the perfect business partner suitable for your company’s needs.

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