Hidroelectrica has surpassed the 1 million household and non-household customers threshold on the end-consumer supply market. This moment marks a symbolic stage in the evolution of the company, which entered the direct supply segment in 2020, quickly becoming one of the most important players in the field.
“Exceeding the one million customer threshold is a confirmation of the trust that Romanians have in Hidroelectrica and in the values we promote: fairness, stability, transparency and clean energy. We will continue to persevere in investing in digitalization, modern services and renewable sources of production, in order to meet the increasingly high expectations of our customers,” said Bogdan Badea, President of the Hidroelectrica Board of Directors.
“I want to emphasize that Hidroelectrica has developed the most modern online contracting portal in Romania, designed to serve both household and business customers, and the platform stands out for its intuitive, friendly and secure interface, which simplifies the process of concluding contracts and significantly reduces the time required for administrative formalities.” According to ANRE data from July this year, Hidroelectrica’s market share in the competitive market segment was 17.60%, the company moving from that moment to first place in the top of suppliers in Romania. If in June Hidroelectrica’s market share was 15.16%, in just one month, the company managed to become the leader of the competitive market in Romania, at the same time consolidating its reputation as a supplier with the most competitive offers on the market, including after the liberalization of the energy market.
Since entering the electricity supply market, Hidroelectrica has carried out a series of strategic modernization projects aimed at improving the consumer experience and strengthening their trust in the company. Through a customer-oriented approach and operational efficiency, the company has focused on the complete digitalization of internal processes – from billing and payment, to user relationship management.
”A central element of these efforts is the implementation of the “IHidro” platform, a modern and easy-to-use tool that offers customers quick access to information about consumption, invoices and payments. In parallel, the company has implemented high-performance IT systems for data management and customer interactions (CRM), which allow for a more prompt and personalized response to their requests.
“Through these investments in digitalization and communication, Hidroelectrica confirms its commitment to providing supply services at European standards, based on transparency, accessibility and innovation. With a tradition of over six decades in hydropower production, Hidroelectrica has managed to reinvent itself through continuous adaptation to market requirements and through a customer-oriented vision, sustainability and innovation. The company remains firmly committed to the objective of producing 100% green energy and supporting Romania in achieving its decarbonization targets,” say company officials.
We recall that Hidroelectrica is the largest renewable energy producer in Romania, managing a portfolio of 188 hydroelectric power plants with a total capacity of 6.4 GW, as well as the Crucea wind farm, with 108 MW installed.