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ACUE: Suppliers are making efforts to ensure that the impact of the energy crisis is limited on customers

    6 August 2026
    Electricity
    Bogdan Tudorache

    Suppliers are making efforts to ensure that the impact on customers is limited – they are developing offers that stimulate the shift of consumption outside peak hours and expanding the offer of dynamically priced products for consumers who can adapt their consumption profile, according to a press release from the Federation of Energy Utility Companies Associations (ACUE).

    “Our priority is to maintain the security of the energy system and protect consumers,” say ACUE officials.

    “The energy suppliers and distributors gathered within ACUE are constantly collaborating with the authorities and operators in the sector to contribute to maintaining the safety of the National Energy System, in the context of measures aimed at managing the temporary deficit in electricity production. The critical period is estimated to be between 19:00 and 23:00. In this context, we support the authorities’ call for a voluntary reduction in energy consumption during peak hours and encourage consumers to reschedule, where possible, their high-consumption activities during the day, when production from photovoltaic sources is higher. Simple gestures, made by a large number of consumers, can have a significant impact on balancing the system,” they say.

    Regarding household consumers, most ACUE member suppliers have ongoing fixed-price contracts, concluded for periods of 12 months or even longer, which means that current fluctuations in the wholesale market are not immediately reflected in invoices.

    If the current situation continues for a longer period, it may have effects on energy procurement costs and, implicitly, on the market in the coming period. However, at this point it is too early to estimate a possible impact on future prices. Any possible adjustment will depend on market developments and will be communicated transparently and in advance to consumers, in accordance with legal and contractual obligations.

    Suppliers are not spectators of this situation, but part of the solution. ACUE member companies are implementing measures to limit the impact on customers: they are developing offers that stimulate the shift of consumption outside peak hours and expanding the offer of dynamically priced products for consumers who can adapt their consumption profile.

    “We are going through a period that requires responsibility, cooperation and solidarity. Through a joint effort of authorities, sector operators and consumers, we can overcome this challenge without affecting the security of energy supply and with as little impact as possible on customers. ACUE remains an active partner of the authorities and will continue to transparently inform consumers about market developments and the measures adopted to protect them,” the ACUE press release also states.

     

    Article distributed with the support of Schneider Electric

    About Schneider Electric

    Schneider Electric creates impact by maximising the value of energy and resources, connecting progress with sustainability. We are a global leader in electrification, automation and digitalization, providing AI-driven IoT solutions for smart industries, infrastructure, data centres and buildings.

    With 150,000 employees in over 100 countries we promote diversity and innovation. Schneider Electric România, with 27 years in business and more than 300 employees, runs operations in Armenia and Moldova and provides support in 17 languages for 26 countries through the Bucharest Hub.

    Autor: Bogdan Tudorache

    Active in the economic and business press for the past 26 years, Bogdan graduated Law and then attended intensive courses in Economics and Business English. He went up to the position of editor-in-chief since 2006 and has provided management and editorial policy for numerous economic publications dedicated especially to the community of foreign investors in Romania. From 2003 to 2013 he was active mainly in the financial-banking sector. He started freelancing for Energynomics in 2013, notable for his advanced knowledge of markets, business communities and a mature editorial style, both in Romanian and English.

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