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Jonas Puck (WU Executive Academy): There is expansion across all types of energy

23 June 2014

Framing energy as a lever for positive growth and change within the business and not simply a cost is a mandatory step for companies interested in preparing themselves for the transformations the energy sector will face over the next decades. Mr. Jonas Puck, professor of International Business at the Vienna University of Economics and Business, outlined the current trends and changes in the energy sector for Prof. Puck is one of the five module lecturers for the WU Executive Energy Expert – an innovative professional development program specially designed for executives in the Romanian energy industry.

What are the key trends in energy supply & demand in the EMEA region?

The EMEA region is expected to build the most new natural gas-processing capacity over the coming years, increasing the overall region’s capacity by 10.1 trillion cubic feet (tcf) between 2013 and 2017. Iran and Saudi Arabia will account for the majority of the planned capacity addition, with a share of 43 percent.

Also, demand for new wind power equipment is set to contract in the region. Grid-connected wind installations in are expected to grow by 4.5% CAGR from 2012-2020. Growth however, is uneven across the region and is led by Northern Europe, offshore and emerging markets.

What are the key factors impacting the energy supply and demand in the EMEA region?

As the result of population growth & economic development, energy demand is expected to increase significantly in the coming years. Much of this increase is due to the rapid economic growth in Asian economies, especially China and India. The significance of different energy sources varies in relation to the key objectives in energy policy. Differences in carbon emissions are of importance to climate change, whereas supply location is of importance to energy dependence. Also of importance are the future price of fossil fuels and the magnitude of efforts to provide alternatives. The weight given to each of these factors and the degree to which different policy objectives compete will, to a large extent, determine future energy consumption.

What are the most important energy sources in respect with future supply across Europe?

There is expansion across all types of energy. New energy forms are playing an increasingly important role.
Renewables, shale gas, tight oil and other new fuel sources in aggregate grow at 6.2% p.a. and contribute 43% of the increment in energy production to 2035.

What should the companies do in order to prepare themselves for the energy demand transformation in the near decades?

Actions to be taken include:

  • Building an energy efficiency culture through executive leadership
  • Making major company strategic decisions with energy cost, use, and supply in mind. Seeing the entire Energy Value Chain, including upstream inputs from suppliers and downstream outputs to customers
  • Framing energy as a lever for positive growth and change within the business, not simply a cost
  • Rehearsing specific aspects of the future, including substantial and sustained swings in energy price and supply, severe weather events, and penalties or incentives around energy use and greenhouse gas emissions
  • Protecting important energy production infrastructure
  • Improving assessment of water supplies that can be used to produce energy
  • Creating a Smart Grid to maximize the efficiency of electricity distribution

Jonas F. PuckProf. Dr. Jonas Puck will hold his seminar on Current Trends & Changes in the Energy Sector on October 20th, thereby opening the 5-day WU Executive Energy Expert taking place in Bucharest.

  • A historical perspective on energy supply and demand on a global scale
  • Future supply across energy sources
  • Future demand across energy sources
  • Implications for energy companies



Program Description

The 5-day program will include specific training within local premises. The current program closely follows the quality of the MBA Energy Management of the WU Executive Academy. Also, the participants will be carefully selected, considering cultural and academic background, skills and work experience.

The qualifications obtained by attending the program will be certified by a special diploma, issued locally and endorsed by the WU Executive Academy. The WU Executive Academy will ensure the quality of the content for the printed and electronic materials and annexes.

Enter the competition for a WU Executive Energy Expert Scholarship

Location: Bucharest
Calendar: 20-24 October 2014

The WU Executive Energy Expert is a unique product on the Romanian market, offering an integrated approach to issues regarding the energy industry: Current trends & Changes in the Energy sector, Energy Economics, Negotiation, Energy regulation with focus on recent EU directives.

Every day we shall have a different distinguished lecturer addressing one of the above topics in-depth. These lecturers are provided by the WU Executive Academy and are renowned in their field of research, with extensive experience in the industry. The class will be in English and will last 8 hours each day, from 20 to 24 October 2014.


  • study and extend your network
  • prestigious lecturers
  • WU issued participation certificate
  • printed & electronic materials provided by the WU Executive Academy

The program will help mid to top experienced managers to better understand energy related matters that are not typically studied in classic management courses. After attending this course, the participants will have a broader perspective with regards to their current activities and will be able to immediately generate real value for their companies.

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