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Budweiser adds new 100% renewable energy logo to packaging

29 March 2018
Renewables
energynomics

AB InBev, the parent company of Anheuser-Busch and Budweiser beer, has announced ambitious plans to purchase electricity only from renewable sources for its worldwide operations in seven years. The first step will be taken with the Budweiser family, which includes top-selling U.S. brand Bud Light. By spring of this year, all operations in the company’s 12 Budweiser breweries across the United States will be powered by renewable energy. This will be denoted by a label symbol that reads “100% Renewable Energy” between a pair of brackets, the right one of which has a tab in the middle, making the symbol look like a stylized battery.

Budweiser plants outside the U.S. will switch to all-renewable energy afterward, with all AB InBev products scheduled to transition by 2025, according to Packaging Digest.

With this announcement, AB InBev joins consumer-goods companies like Coca-Cola, Procter & Gamble, Mars and PepsiCo that have pledged greater commitment to using renewable energy. Such pledges have become a high-profile way for corporations to score points with green-minded consumers, especially in the wake of President Trump’s high-profile decision last year to withdraw from the Paris Climate Accords.

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