SMART Marketing

BusinessMark will organise ’’SMART Marketing”, an event that will take place on October 25th, at Radisson Blu Hotel, in Bucharest. This edition introduces marketing and communications specialists to a discussion about brands with a vision, which have the power to reinvent themselves and maintain their magnetism and effervescence.

The event comes up with a series of topics of interest for participants: consumer evolution, ideas to stimulate team creativity, communication models adjusted to local context, marketing and communications campaign, innovation – the most important element in user experience, the role of influencers in creating active communities, sustainable brands and identities, returning to the consumer, the power of the visual and the evolution of the image in marketing, brands that are emotionally involved in their relationship with audiences, from  mass customization to individualization, etc.


  • MARCIN MOLIN– Country Group Leader South East Europe, Philips
  • RAMONA BRATU– Marketing Manager, Radio ZU
  • LIVIU MARICA– Marketing Manager, ASUS
  • ENIDA SITESCU– Marketing Manager Vichy Romania & Bulgaria, L’OREAL
  • CEZAR GÂRBEA– Marketing Manager South Europe, Brown-Forman
  • ANDI VANCA– Head of Communications, Electric Castle
  • ANGELICA BARBU– Brand Marketing & Communication Manager, CEZ Romania
  • NICOLAE MOGOȘ– Head of Marketing and Communication, DECATHLON
  • CIPRIAN STANCU, Founder, Republica BIO


Our special guest for this edition is PABLO FERREIROS BENNETT – PhD in Marketing, Sales & Marketing Expert, International Speaker & Advisor, who will talk about adjusting companies to digital transformation, how to increase sales, providing examples of brand consolidation strategies.

The conference is dedicated to marketing managers, PR and Social Media, digital managers, brand managers, entrepreneurs, CEOs and executives, and representatives of the creative community.

To register, fill out our registration form, available on BusinessMark website, and then make sure you submit it to office [at]

’’SMART Marketing” event is organized by BusinessMark together with: Leonidas – Ciocolată Belgiană, Institutul de Marketing, Camera de Comerț Bilaterală Bulgaria-România and Plantăm fapte bune în România. Our media partners for this conference are: AGERPRES, Ctrl-D, IQads, SMARK, IAA România, Social Media România, Marketing Focus, Zelist, NewMoney, Curierul Național, MoneyBuzz, Financial Market, Jurnalul de Afaceri, PRWave,, FEMEI ÎN AFACERI, Business24,, Manager Express, Gazetadeștiri, Săptămâna Financiară, Debizz, Global Manager, PortalManagement, Market Watch, Energynomics,, Roportal, Calendar Evenimente, PRBox, Rbeconnect, Vox Capital, Transilvania Business, Revista Valoarea,, MLM News,,, MediaRabbit, Chalbert,

About BusinessMark

BusinessMark is a company that provides integrated B2B services, offering its clients complex development models, connecting them directly with the business environment, and creating opportunities for strategic partnership.

Both through business event planning, and the B2B Public Relations services offered, BusinessMark aims to bring its partners communication and promotion strategies focused on business matchmaking and creating development opportunities.