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New ABB campaign for World Electric Vehicle Day

10 September 2020
Electricity
energynomics

On World EV Day, (9th September) drivers from more than 60 countries have made a firm commitment to transition to an electric vehicle

The online pledge campaign, which was launched by ABB and Green.TV as part of World EV Day, encourages drivers to recognize the crucial role that electric vehicles (EVs) can play in advancing sustainable mobility, making a commitment that the next car they drive will be electric.

Results to date are already indicating which countries are in the driving seat when it comes to taking action. The United Kingdom is currently leading the way with 29 percent of sign ups. This is closely followed by India (13 percent) and United States of America at 11 percent.

ABB’s headline partnership with World EV Day amplifies the company’s existing title partnership of the ABB FIA Formula E Championship – the world’s first global all-electric motor racing series. ABB Formula E exists to drive progress in e-mobility by accelerating technical innovation in a competitive environment.

Tarak Mehta, President of ABB Electrification, commented: “Today marks an important milestone in the history of e-mobility with the world’s first EV Day. As headline partner, ABB is delighted to see so many individuals from around the globe taking positive action by signing the pledge.”

“At ABB we are committed to inspiring drivers towards a sustainable electric future. As such we have launched an ABB fleet electrification pilot program, starting in the UK and with other countries including the Netherlands set to follow.”

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