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MOL Romania sells more than 7 mln. coffees anually

24 October 2019
Consumers
Energynomics

MOL Romania continues the development plans on the local market, with an emphasis on the implementation of the Fresh Corner concept throughout the service station network. In 2019, MOL Romania continued to expand the network, opening 8 new stations, of which 2 in its own regime, located in Târgu-Mureș and Comănești and 6 operated in the franchise system.

Introduced in Romania in the summer of 2015, the number of MOL stations in Romania where customers can enjoy Fresh Corner is of 201, out of a total of 227.

“The client is always at the center of our actions and, through everything we do, we try to meet his needs and expectations. Thus, due to the fact that studies have shown that the main customer favorite product is Fresh Corner coffee, we have invested in this direction, currently reaching almost 90% coverage in the Romanian network. Coffee remains the main product of this concept, as evidenced by the sales recorded last year: 7 million coffees sold in Romania, which means about 13 coffees per minute. This year’s figures show the trend of increasing category: by the end of September there were 5.6 million coffees sold throughout the network. Thus, we believe that this segment has potential for growth in the future,” said Levente Borviz, Head of Retail MOL Romania.

Autor: Energynomics

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